Behind the Power: The Story of PSI Power Products and Its Founder
Feb 17th 2025
In the heart of rural Southern Indiana, a vision to enhance vehicle and equipment performance has grown into PSI Power, a company that embodies American innovation and engineering excellence. Founded by Chris Kruckenberg in 2007, this family-owned business has evolved from humble beginnings into an industry leader, driven by a commitment to quality, service, and integrity that remains as strong today as when Chris first began working from his home.
From Home Garage to Industry Innovator
Chris Kruckenberg's journey to creating PSI Power is rooted in authentic passion and technical expertise. His lifelong interest in farm equipment and vehicles of all types inspired him to pursue a Bachelor of Science in Mechanical Engineering from Western Kentucky University. This formal education, combined with hands-on experience and an innovative mindset, provided the foundation for what would become a thriving business dedicated to performance enhancement.
What started in 2007 as a home-based operation has grown systematically through the years, responding to market needs while maintaining the founder's vision of improving how vehicles and equipment operate through innovative products. This vision—improving the operation of customers' vehicles or equipment with innovative solutions—remains the core purpose that drives PSI Power today.
Made in America, Built on Integrity
One of PSI Power's distinguishing features is its commitment to American manufacturing and rigorous quality control. Every product is engineered, tested, and built at their facilities in Newburgh, Indiana. This localized approach to manufacturing allows for exacting standards and comprehensive testing that mass-produced, imported alternatives often lack.
Before any product reaches a customer, it undergoes:
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Detailed engineering and design processes
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Comprehensive testing in real-world conditions
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Rigorous quality control checks
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Verification that all components meet proper specifications and standards
This dedication to quality assurance reflects the company's broader philosophy: delivering products that perform exactly as promised, supported by people who genuinely understand their customers' needs.
Versatility Across Industries
PSI Power's expertise spans an impressive range of applications. Rather than focusing narrowly on one segment, the company has developed performance solutions for:
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Agricultural equipment, helping farmers maximize productivity
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Construction and forestry machinery, enhancing worksite efficiency
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Light, medium, and heavy-duty diesel trucks, including semi-trucks
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Gas-powered cars and trucks for everyday drivers
This versatility demonstrates the company's deep understanding of different engine types and performance requirements across various industries. Whether it's a farmer looking to get more from their tractor during harvest season or a fleet operator seeking better fuel efficiency from their trucks, PSI Power creates products specifically engineered to address real-world needs.
A Family Business with Strong Values
Behind PSI Power's technical expertise is a foundation of family values and community connection. Chris and his wife Brooke reside in Newburgh, Indiana, where they are raising their four children. This family orientation extends to how the business operates, with Chris fostering a company culture built around five core values:
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Passion for excellence in every product
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Fun in the workplace and with customers
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Growth through continuous improvement and innovation
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Respect for employees, customers, and partners
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Teamwork that brings together diverse skills and perspectives
These values aren't just wall decorations but guiding principles that inform daily operations and long-term strategy. The result is a company where employees are engaged, customers are valued, and quality is never compromised.
Vision for the Future
As articulated in their company vision, PSI Power remains dedicated to "supporting you on the farm, on the worksite, and out on the road by delivering superior quality products, backed by our renowned service and integrity." This forward-looking approach includes a commitment to continuous product innovation and engineering advancements that enhance operational efficiency for their customers.
The company's evolution has kept pace with the ever-changing electronics industry, integrating new technologies while maintaining their core focus on performance enhancement. This balance of innovation and reliability positions PSI Power to continue serving their customers' needs as vehicle and equipment technology continues to advance.
Beyond Business: Community and Family
When not engaged in the demanding work of running a growing business, Chris prioritizes time with family and friends. This balance between professional drive and personal connection reflects the authentic, grounded approach that has made PSI Power successful. Rather than pursuing growth at any cost, the company has developed organically, driven by customer satisfaction and product excellence rather than marketing hype.
Conclusion: Performance Driven by Purpose
From its beginnings in Chris Kruckenberg's home to its current status as a respected manufacturer of performance enhancement products, PSI Power exemplifies how technical expertise, genuine passion, and unwavering integrity can create business success. The company's story is distinctly American—an entrepreneur with vision and determination building something valuable through hard work and commitment to quality.
For customers across multiple industries, PSI Power represents a trusted partner in achieving better performance, enhanced efficiency, and improved reliability. As the company continues to grow and innovate, it remains true to its founder's original vision: creating products that genuinely improve how vehicles and equipment operate, backed by service and integrity that customers can count on.
Whether you're working the land, managing a fleet, or simply seeking better performance from your personal vehicle, PSI Power's team is ready to provide the innovative solutions that will help you achieve your goals. Contact them today to experience the difference that American engineering and family business values can make.